Rooted in Wenzhou, opening the road of professional manufacturing
In the context of the Wenzhou Municipal Government vigorously promoting the upgrading of the manufacturing industry, Wenzhou Xiangtong Plastic Magnetic Technology Co., Ltd. was formally established, focusing on the research and development and production of products mainly based on soft magnetic materials. Relying on Wenzhou's mature industrial chain supporting facilities and port logistics advantages, with cost-effective soft magnetic ferrite materials as the core products, it quickly entered the consumer market. In the early days of entrepreneurship, the team optimized the core molding process through technical research and successfully obtained orders from many domestic manufacturers, laying the foundation for subsequent development. During this stage, the company completed the transformation from "processing OEM" to "independent research and development brand", and gradually established a reputation in the industry.

Layout in Hangzhou, embracing the wave of foreign trade digitalization
In order to seize the opportunities of cross-border trade, the company implemented a dual-core strategy: expanding the intelligent production workshop at the Wenzhou headquarters to increase production capacity, and at the same time setting up a foreign trade division in Shangcheng District, Hangzhou, and forming a professional overseas marketing team. Through the Alibaba International Station and Google Ads digital promotion matrix, the number of overseas customers increased by 300% that year, core products entered the European and American markets, and successfully opened up high-quality markets such as the Middle East. The Hangzhou team innovatively adopted the "technical sales" model, with the factory directly connecting with customer needs, increasing the proportion of customized orders to 45%.

Resilient growth under the test of the epidemic
Although the global epidemic has caused the suspension of offline exhibitions and a surge in logistics costs, the company has achieved counter-trend development through three strategies:
Customer Deepening Plan: Implement "one customer, one policy" for leading European and American customers, provide supply chain financial support, remote factory inspection and other services, and the repurchase rate of old customers remains high at 82%. At this stage, the company has passed the BSCI certification in advance and completed the ISO14001 system upgrade, reserving momentum for sustainable development in the post-epidemic era.

A new chapter in global intelligent manufacturing.
Based on the current development trajectory, the company plans to move from Wenzhou manufacturing to global intelligent manufacturing, establish a closed-loop system for magnetic material recycling, and aim to achieve 100% reuse of production waste and create a leading brand of green magnetic materials. Based on soft magnetic materials, a vertical ecological system covering R&D, production, and services is built to continue to provide high-quality products and services to the global market.